Winner (#1)

Mass Ave Toys

Mass Ave Toys, the product of Natalie Canull's 30 multiple-award-winning years in the specialty toy business, has taken off like a shot! Our toy-store was founded in 2006 and has already been referred to in many publications. Located on Indianapolis's Massachusetts Avenue, home of the Arts and Cultural District and named one of the country's 20 Best Downtowns, our "hit" store has become a national destination.


We feature a grand selection of elegant, enduring, fun and funny toys. Utilizing our inimitable style of making-it-up-as-you-go-along, we're venturing out into the ozone to bring all this fun and happiness to you!